creative

Good at thinking of new ideas and making new things.

• She is very creative.
• The company needs more creative designers.
• Were you a creative child?

Similar words: inventive, imaginative

Opposites: unimaginative

Common phrases: creative person, creative writer, creative mind, creative artist

New and interesting, showing unusual ideas or imagination.

• That is a creative idea.
• They found a creative solution to the problem.
• We need a more creative approach.

Similar words: original, imaginative, inventive

Opposites: unoriginal

Common phrases: creative idea, creative solution, creative approach

Involving the making of art, stories, music, or other new things.

• I joined a creative writing class.
• The school offers many creative activities.
• She wants to work in the creative industries.

Similar words: artistic

Common phrases: creative writing, creative arts, creative industries

Using clever methods to hide the truth or make something seem better than it is.

• The firm used creative accounting.
• Creative bookkeeping hid the company’s losses.
• Investigators found evidence of creative financial reporting.

Similar words: misleading, deceptive

Opposites: honest

Common phrases: creative accounting, creative bookkeeping

A person whose job involves producing ideas, designs, writing, or other artistic work.

• The agency hired a new creative.
• Three creatives worked on the campaign.
• She built a team of experienced creatives.

Similar words: creator

Common phrases: freelance creative, hire a creative, agency creative

The pictures, videos, words, or designs used in an advertisement.

• The client approved the creative.
• We need fresh creative for this campaign.
• The team tested three versions of the ad creative.

Similar words: advertising material

Common phrases: ad creative, campaign creative, approve the creative