gimmick

An unusual trick or feature used to attract attention or make people buy something.

• The free gift is a gimmick.
• Customers soon tired of the sales gimmick.
• Is this new feature useful or just a marketing gimmick?

Similar words: ploy, stunt

Common phrases: marketing gimmick, publicity gimmick, sales gimmick

A clever trick or small device that makes something happen, often secretly.

• A hidden gimmick opened the box.
• The magician used a gimmick to move the coin.
• We found the tiny gimmick inside the wooden lid.

Similar words: trick, device

Common phrases: hidden gimmick, clever gimmick, mechanical gimmick

A small electrical part made by twisting two insulated wires together so they store a tiny charge.

• The circuit uses a gimmick for coupling.
• Twist the wires to make a small gimmick.
• Changing the wire length changes the gimmick’s capacitance.

Similar words: gimmick capacitor

Common phrases: gimmick capacitor, small gimmick, wire gimmick

An evening spent going out and having fun with friends.

• We planned a gimmick for Saturday.
• Their weekend gimmick ended at a dance club.
• She joined her friends for a gimmick after work.

Similar words: night out

Common phrases: weekend gimmick, gimmick with friends, plan a gimmick

To fit something with a hidden device or trick that produces a special effect.

• They gimmick the box before each show.
• The magician gimmicked the chair with a hidden wire.
• Could you gimmick this prop so it opens by itself?

How to use it: gimmick something with something (She gimmicked the box with a secret spring.)

Similar words: rig, trick out

Common phrases: gimmick a box, gimmick a prop, gimmick something with