patronage

Money or other help given to support a person, group, or activity.

• The museum depends on private patronage.
• Her patronage helped several young artists.
• The festival continued under the king's patronage.

How to use it: patronage of someone/something (His patronage of the arts supported new exhibitions.); under the patronage of someone (The concert took place under the patronage of the queen.)

Similar words: support, sponsorship, backing

Common phrases: royal patronage, under someone’s patronage, patronage of something

Help or public support given to a person, group, or activity.

• The festival depends on royal patronage.
• His patronage helped the young writer publish her first book.
• The museum flourished under her patronage.

How to use it: patronage of something (Her patronage of local artists helped them find buyers.)

Similar words: support, backing, sponsorship

Common phrases: royal patronage, under someone's patronage, patronage of something

All the people who regularly buy goods or services from a business.

• The café has a mostly local patronage.
• The hotel's patronage includes many business travellers.
• A younger patronage began visiting the restaurant after its renovation.

Similar words: clientele, customers

Common phrases: wealthy patronage, local patronage, regular patronage