branding

stratégie de marque, branding

Actions pour faire reconnaître une entreprise ou un produit et faire retenir ce qu’il propose.

En anglais simple : Promoting a company or product so people recognize it and remember what it offers.

• Good branding helps customers remember a company.
• They invested in branding before opening the shop.
• Our branding strategy focuses on friendly service.

Synonymes : marketing, promotion

Expressions courantes : product branding, branding strategy, corporate branding

identité visuelle, identité de marque

Noms, couleurs, logos et dessins qui indiquent à quelle entreprise appartient un produit ou un service.

En anglais simple : The names, colours, logos, and designs that show which company a product or service belongs to.

• The packaging has new branding.
• All our vehicles carry the same branding.
• They removed the old branding from the shop windows.

Synonymes : visual identity

Expressions courantes : company branding, new branding, branding on something

marquage au fer

Action de marquer durablement la peau d’un animal avec un fer chaud pour indiquer son propriétaire.

En anglais simple : Making a lasting mark on an animal’s skin with a hot iron to show ownership.

• Branding leaves a mark on the animal’s skin.
• The ranch used branding to identify its cattle.
• The calves were gathered for branding.

Expressions courantes : cattle branding, branding iron, branding cattle