greenfield

créé de toutes pièces, entièrement nouveau

Entièrement nouveau, sans bâtiments ni systèmes existants auxquels le travail doit s’adapter.

En anglais simple : Completely new, with no existing buildings or systems that the work must fit into.

• This is a greenfield project.
• The team designed a greenfield system without relying on older software.
• Greenfield developments let architects start with a blank plan.

Contraires : brownfield

Expressions courantes : greenfield project, greenfield development, greenfield investment

inexploité

Pas encore utilisé ou développé, donc disponible pour en tirer parti.

En anglais simple : Not yet used or developed, so available for someone to take advantage of.

• The region offers a greenfield market.
• Investors saw online education as a greenfield opportunity.
• Few competitors had entered these greenfield markets.

Synonymes : untapped, unexploited

Expressions courantes : greenfield market, greenfield opportunity, greenfield sector

terrain vierge

Terrain destiné à la construction, jamais bâti auparavant et souvent utilisé jusque-là pour l’agriculture.

En anglais simple : Land planned for buildings that has never been built on, often previously used for farming.

• The company wants to build on greenfield.
• The council approved housing on a greenfield near the village.
• Residents opposed the conversion of greenfields into industrial estates.

Synonymes : greenfield site, undeveloped land

Contraires : brownfield

Expressions courantes : build on greenfield, develop a greenfield, protect greenfield