niche

ニッチ市場、市場の隙間

特定の商品やサービスが成功する見込みのある、小さな市場分野。

やさしい英語で： A small part of a market where a particular product or service can succeed.

• They found a niche selling handmade soap.
• The company fills a niche in the travel market.
• Is there a niche for this new service?

使い方： a niche in something (They identified a niche in the clothing market.)

類義語： market segment

よく使う表現： market niche, profitable niche, niche in something

適所、得意分野

自分の能力や関心に特によく合う役割や仕事の分野。

やさしい英語で： A role or area of work that suits your skills or interests particularly well.

• She found her niche in teaching.
• He carved a niche for himself as a local historian.
• This role offers a niche for someone with your skills.

使い方： find your niche in something (He found his niche in radio journalism.); carve a niche for yourself (She carved a niche for herself writing about food.)

類義語： place, specialism

よく使う表現： find a niche, carve a niche, niche in something

ニッチな、特定層向けの

特定の関心や必要を持つ、少数の人々に向けた。

やさしい英語で： Intended for a small group of people with a particular interest or need.

• This is a niche magazine.
• The shop sells niche products for model builders.
• Her music appeals to a niche audience.

類義語： specialist

反対語： mainstream

よく使う表現： niche market, niche product, niche audience, niche interest

壁のくぼみに置く

物を壁に作られた小さなくぼみに置く。

やさしい英語で： To put something in a small space set into a wall.

• They niched the statue in the wall.
• A small vase was niched above the door.
• The builder niched a stone figure beside the entrance.

よく使う表現： niche a statue, niche a vase