ploy

stratagème, ruse

Plan astucieux pour obtenir ce qu’on veut, souvent en trompant ou en persuadant quelqu’un.

En anglais simple : A clever plan used to get what you want, often by tricking or persuading someone.

• The free gift was a marketing ploy.
• She saw through his clever ploy.
• Was that a ploy to make us stay?

Comment l'utiliser : ploy to do something (It was a ploy to attract customers.)

Synonymes : tactic, trick, ruse

Expressions courantes : marketing ploy, clever ploy, ploy to win, publicity ploy