ploy

stratagemma, trucco

Piano ingegnoso per ottenere ciò che si vuole, spesso ingannando o convincendo qualcuno.

In inglese semplice: A clever plan used to get what you want, often by tricking or persuading someone.

• The free gift was a marketing ploy.
• She saw through his clever ploy.
• Was that a ploy to make us stay?

Come si usa: ploy to do something (It was a ploy to attract customers.)

Sinonimi: tactic, trick, ruse

Espressioni comuni: marketing ploy, clever ploy, ploy to win, publicity ploy