persona

öffentliches Image, Fassade

Persönlichkeit oder Bild, das jemand anderen zeigt und das vom wirklichen Wesen abweichen kann.

In einfachem Englisch: The personality or image someone shows to others, which may differ from how they really are.

• Her public persona is cheerful.
• His online persona hides his shyness.
• Celebrities often develop personas that appeal to their fans.

Synonyme: image, public face

Häufige Wendungen: public persona, online persona, maintain a persona

Rolle, Persona

Identität oder Rolle, die jemand im Umgang mit anderen annimmt.

In einfachem Englisch: An identity or role someone takes on when dealing with other people.

• He adopted a confident persona.
• Her stage persona is very different from her private self.
• The writer created several personas for his online accounts.

Synonyme: identity, role

Häufige Wendungen: adopt a persona, public persona, stage persona, a new persona

Persona, Kundenprofil

Erfundene Person, die die Bedürfnisse und Gewohnheiten einer bestimmten Kundengruppe veranschaulicht.

In einfachem Englisch: An invented person used to show the needs and habits of a particular group of customers.

• We created a persona for young buyers.
• Each user persona describes different needs.
• The designers tested their ideas against three customer personas.

Synonyme: customer profile, user profile

Häufige Wendungen: user persona, buyer persona, customer persona, create a persona

Figur, Rolle

Figur, die ein Schauspieler in einer Aufführung darstellt.

In einfachem Englisch: A character that an actor plays in a performance.

• The actor's persona is a foolish king.
• She gave her comic persona a squeaky voice.
• He played several personas in the same production.

Synonyme: character, role

Häufige Wendungen: the actor's persona, a comic persona, portray a persona