persona

表向きの人格、ペルソナ

他人に見せる性格や印象。本当の自分とは違うこともある。

やさしい英語で： The personality or image someone shows to others, which may differ from how they really are.

• Her public persona is cheerful.
• His online persona hides his shyness.
• Celebrities often develop personas that appeal to their fans.

類義語： image, public face

よく使う表現： public persona, online persona, maintain a persona

ペルソナ、仮の人格

人と接するときに身につける人格や役割。

やさしい英語で： An identity or role someone takes on when dealing with other people.

• He adopted a confident persona.
• Her stage persona is very different from her private self.
• The writer created several personas for his online accounts.

類義語： identity, role

よく使う表現： adopt a persona, public persona, stage persona, a new persona

ペルソナ、顧客像

特定の顧客層の必要や習慣を表すために作られた架空の人物。

やさしい英語で： An invented person used to show the needs and habits of a particular group of customers.

• We created a persona for young buyers.
• Each user persona describes different needs.
• The designers tested their ideas against three customer personas.

類義語： customer profile, user profile

よく使う表現： user persona, buyer persona, customer persona, create a persona

役、登場人物

俳優が舞台などで演じる登場人物。

やさしい英語で： A character that an actor plays in a performance.

• The actor's persona is a foolish king.
• She gave her comic persona a squeaky voice.
• He played several personas in the same production.

類義語： character, role

よく使う表現： the actor's persona, a comic persona, portray a persona