persona

The personality or image someone shows to others, which may differ from how they really are.

• Her public persona is cheerful.
• His online persona hides his shyness.
• Celebrities often develop personas that appeal to their fans.

Similar words: image, public face

Common phrases: public persona, online persona, maintain a persona

An identity or role someone takes on when dealing with other people.

• He adopted a confident persona.
• Her stage persona is very different from her private self.
• The writer created several personas for his online accounts.

Similar words: identity, role

Common phrases: adopt a persona, public persona, stage persona, a new persona

An invented person used to show the needs and habits of a particular group of customers.

• We created a persona for young buyers.
• Each user persona describes different needs.
• The designers tested their ideas against three customer personas.

Similar words: customer profile, user profile

Common phrases: user persona, buyer persona, customer persona, create a persona

A character that an actor plays in a performance.

• The actor's persona is a foolish king.
• She gave her comic persona a squeaky voice.
• He played several personas in the same production.

Similar words: character, role

Common phrases: the actor's persona, a comic persona, portray a persona