upfront

initial, payable d’avance

Payé avant de recevoir un produit ou un service, ou avant le début du travail.

En anglais simple : Paid before you receive a product or service, or before work begins.

• There is an upfront fee.
• We cannot afford the upfront costs.
• The builder asked for an upfront payment before starting work.

Synonymes : advance, initial

Expressions courantes : upfront payment, upfront fee, upfront costs

franc, direct

Qui dit honnêtement et clairement ce qu’il pense ou sait.

En anglais simple : Honest and clear about what you think or know.

• She was upfront about the cost.
• Please be upfront with me about your plans.
• He gave us an upfront answer.

Comment l'utiliser : upfront about something (We were upfront about the risks.); upfront with someone (You should be upfront with your boss.)

Synonymes : honest, frank, straightforward

Contraires : dishonest

Expressions courantes : upfront with someone, upfront about something, be upfront

en avant, au premier plan

Placé à l’avant ou dans une position de premier plan.

En anglais simple : Placed at the front or in a leading position.

• The drums have an upfront position in the mix.
• Her upfront vocals dominate the recording.
• The shop gave the new products an upfront display.

Synonymes : prominent, leading

Expressions courantes : upfront position, upfront vocals, upfront display

affiché, déclaré

Connu ou reconnu ouvertement, sans être tenu secret.

En anglais simple : Openly known or admitted, rather than kept secret.

• Their relationship was upfront from the beginning.
• Her political commitment was upfront and widely known.
• The book makes his religious identity upfront.

Synonymes : open, acknowledged, public

Contraires : secret

Expressions courantes : upfront relationship, upfront identity, upfront commitment

d’avance, à l’avance

Avant que le travail commence ou que l’on reçoive ce pour quoi on paie.

En anglais simple : Before work starts or before you receive something you are paying for.

• We paid upfront.
• The hotel charges half the price upfront.
• They agreed upfront how much the work would cost.

Synonymes : in advance, beforehand

Contraires : afterwards

Expressions courantes : pay upfront, charge upfront, agree upfront

en attaque

Dans une position offensive près du but adverse, surtout au football.

En anglais simple : In an attacking position near the other team’s goal, especially in football.

• He plays upfront for our team.
• The coach put two players upfront.
• Who will play upfront in tomorrow’s match?

Synonymes : in attack

Expressions courantes : play upfront, put someone upfront

présentation aux annonceurs

Réunion où les chaînes présentent leurs nouvelles émissions aux annonceurs et à la presse avant de vendre des espaces publicitaires.

En anglais simple : A meeting where television companies present new shows to advertisers and the press before selling advertising time.

• The network held an upfront in May.
• Advertisers attended the upfront to preview new shows.
• Several upfronts took place before the television season began.

Expressions courantes : annual upfront, network upfront, attend an upfront

mettre en avant

Donner à quelque chose une place plus importante pour que les gens l’examinent.

En anglais simple : To give something a more important position so that people will consider it.

• We need to upfront this issue.
• She upfronted the budget problem at the meeting.
• The report upfronts concerns about staff safety.

Synonymes : highlight, foreground

Expressions courantes : upfront an issue, upfront a proposal, upfront something