goodwill

benevolenza, buona volontà

Atteggiamento amichevole e disponibile ad aiutare altre persone o un gruppo.

In inglese semplice: A friendly, helpful attitude towards other people or a group.

• The gift was a sign of goodwill.
• Her kindness created goodwill among the neighbours.
• Both sides showed goodwill during the talks.

Come si usa: goodwill towards someone/something (The visit showed goodwill towards our neighbours.); a gesture of goodwill (They offered free repairs as a gesture of goodwill.)

Sinonimi: friendliness, kindness, benevolence

Contrari: hostility, ill will

Espressioni comuni: a goodwill gesture, mutual goodwill, goodwill towards someone

avviamento

Valore aggiuntivo di un’azienda dovuto alla fiducia dei clienti e al fatto che continuano a comprarvi.

In inglese semplice: The extra value a business has because customers trust it and keep buying from it.

• The sale price includes goodwill.
• The accountant valued the company’s goodwill separately.
• Customer loyalty adds to the goodwill of a business.

Espressioni comuni: business goodwill, value of goodwill, goodwill valuation

coprire il costo

Pagare volontariamente le spese di un cliente per mantenerlo soddisfatto dell’azienda.

In inglese semplice: To pay a customer’s costs voluntarily so they stay happy with the company.

• The dealer agreed to goodwill the repair.
• We goodwilled the delivery charge after the delay.
• Will the company goodwill these costs?

Sinonimi: cover, pay for

Espressioni comuni: goodwill the cost, goodwill a repair