goodwill

buena voluntad, benevolencia

Actitud amable y dispuesta a ayudar hacia otras personas o un grupo.

En inglés sencillo: A friendly, helpful attitude towards other people or a group.

• The gift was a sign of goodwill.
• Her kindness created goodwill among the neighbours.
• Both sides showed goodwill during the talks.

Cómo se usa: goodwill towards someone/something (The visit showed goodwill towards our neighbours.); a gesture of goodwill (They offered free repairs as a gesture of goodwill.)

Sinónimos: friendliness, kindness, benevolence

Antónimos: hostility, ill will

Expresiones frecuentes: a goodwill gesture, mutual goodwill, goodwill towards someone

fondo de comercio

Valor adicional de una empresa debido a la confianza de sus clientes y a que siguen comprando en ella.

En inglés sencillo: The extra value a business has because customers trust it and keep buying from it.

• The sale price includes goodwill.
• The accountant valued the company’s goodwill separately.
• Customer loyalty adds to the goodwill of a business.

Expresiones frecuentes: business goodwill, value of goodwill, goodwill valuation

cubrir el coste, asumir el coste

Pagar voluntariamente los gastos de un cliente para mantenerlo satisfecho con la empresa.

En inglés sencillo: To pay a customer’s costs voluntarily so they stay happy with the company.

• The dealer agreed to goodwill the repair.
• We goodwilled the delivery charge after the delay.
• Will the company goodwill these costs?

Sinónimos: cover, pay for

Expresiones frecuentes: goodwill the cost, goodwill a repair