goodwill

善意、好意

他の人や集団に対する、親切で力になろうとする気持ち。

やさしい英語で： A friendly, helpful attitude towards other people or a group.

• The gift was a sign of goodwill.
• Her kindness created goodwill among the neighbours.
• Both sides showed goodwill during the talks.

使い方： goodwill towards someone/something (The visit showed goodwill towards our neighbours.); a gesture of goodwill (They offered free repairs as a gesture of goodwill.)

類義語： friendliness, kindness, benevolence

反対語： hostility, ill will

よく使う表現： a goodwill gesture, mutual goodwill, goodwill towards someone

のれん

顧客が信頼して買い続けることで生まれる、企業の追加的な価値。

やさしい英語で： The extra value a business has because customers trust it and keep buying from it.

• The sale price includes goodwill.
• The accountant valued the company’s goodwill separately.
• Customer loyalty adds to the goodwill of a business.

よく使う表現： business goodwill, value of goodwill, goodwill valuation

費用を負担する

顧客に会社への満足を保ってもらうため、任意でその費用を負担する。

やさしい英語で： To pay a customer’s costs voluntarily so they stay happy with the company.

• The dealer agreed to goodwill the repair.
• We goodwilled the delivery charge after the delay.
• Will the company goodwill these costs?

類義語： cover, pay for

よく使う表現： goodwill the cost, goodwill a repair