hype

publicidad exagerada, bombo

Publicidad o atención pública que presenta algo como mejor o más importante de lo que realmente es.

En inglés sencillo: Advertising or public attention that makes something seem better or more important than it really is.

• Don't believe the hype.
• The product failed despite all the marketing hype.
• Her book deserves attention beyond the media hype.

Sinónimos: publicity, promotion

Expresiones frecuentes: marketing hype, media hype, believe the hype

expectación, entusiasmo

Gran entusiasmo colectivo por algo que va a ocurrir o salir pronto.

En inglés sencillo: Great excitement about something that will happen or become available soon.

• The hype is growing.
• Fans added to the hype before the album's release.
• Did the film live up to the hype?

Cómo se usa: hype around something (The hype around the upcoming concert is growing.)

Sinónimos: buzz, excitement

Expresiones frecuentes: build hype, hype around something, prelaunch hype

promocionar, publicitar

Hacer mucha publicidad de algo y presentarlo como muy emocionante o impresionante.

En inglés sencillo: To advertise something a lot and make it sound very exciting or impressive.

• They hype every new product.
• The studio hyped the film on social media.
• Why are critics hyping this band so much?

Cómo se usa: hype someone/something up (The company hyped up its new phone for months.)

Sinónimos: promote, publicize, talk up

Antónimos: downplay

Expresiones frecuentes: hype a product, hype something up, hype an album