hype

battage médiatique, matraquage publicitaire

Publicité ou attention médiatique qui fait paraître quelque chose meilleur ou plus important qu’en réalité.

En anglais simple : Advertising or public attention that makes something seem better or more important than it really is.

• Don't believe the hype.
• The product failed despite all the marketing hype.
• Her book deserves attention beyond the media hype.

Synonymes : publicity, promotion

Expressions courantes : marketing hype, media hype, believe the hype

engouement, enthousiasme

Grand enthousiasme du public pour quelque chose qui va bientôt arriver ou sortir.

En anglais simple : Great excitement about something that will happen or become available soon.

• The hype is growing.
• Fans added to the hype before the album's release.
• Did the film live up to the hype?

Comment l'utiliser : hype around something (The hype around the upcoming concert is growing.)

Synonymes : buzz, excitement

Expressions courantes : build hype, hype around something, prelaunch hype

promouvoir, faire mousser

Faire beaucoup de publicité pour quelque chose en le présentant comme passionnant ou impressionnant.

En anglais simple : To advertise something a lot and make it sound very exciting or impressive.

• They hype every new product.
• The studio hyped the film on social media.
• Why are critics hyping this band so much?

Comment l'utiliser : hype someone/something up (The company hyped up its new phone for months.)

Synonymes : promote, publicize, talk up

Contraires : downplay

Expressions courantes : hype a product, hype something up, hype an album