hype

pubblicità esagerata, clamore pubblicitario

Pubblicità o attenzione pubblica che fa sembrare qualcosa migliore o più importante di quanto sia davvero.

In inglese semplice: Advertising or public attention that makes something seem better or more important than it really is.

• Don't believe the hype.
• The product failed despite all the marketing hype.
• Her book deserves attention beyond the media hype.

Sinonimi: publicity, promotion

Espressioni comuni: marketing hype, media hype, believe the hype

entusiasmo, aspettativa

Grande entusiasmo del pubblico per qualcosa che sta per accadere o uscire.

In inglese semplice: Great excitement about something that will happen or become available soon.

• The hype is growing.
• Fans added to the hype before the album's release.
• Did the film live up to the hype?

Come si usa: hype around something (The hype around the upcoming concert is growing.)

Sinonimi: buzz, excitement

Espressioni comuni: build hype, hype around something, prelaunch hype

pubblicizzare, esaltare

Fare molta pubblicità a qualcosa, presentandolo come molto emozionante o straordinario.

In inglese semplice: To advertise something a lot and make it sound very exciting or impressive.

• They hype every new product.
• The studio hyped the film on social media.
• Why are critics hyping this band so much?

Come si usa: hype someone/something up (The company hyped up its new phone for months.)

Sinonimi: promote, publicize, talk up

Contrari: downplay

Espressioni comuni: hype a product, hype something up, hype an album