hype

誇大宣伝、過剰な宣伝

広告や世間の注目によって、実際よりも優れたものや重要なものに見せること。

やさしい英語で： Advertising or public attention that makes something seem better or more important than it really is.

• Don't believe the hype.
• The product failed despite all the marketing hype.
• Her book deserves attention beyond the media hype.

類義語： publicity, promotion

よく使う表現： marketing hype, media hype, believe the hype

盛り上がり、期待

間もなく起きることや発売されるものに、多くの人が大きな期待を寄せること。

やさしい英語で： Great excitement about something that will happen or become available soon.

• The hype is growing.
• Fans added to the hype before the album's release.
• Did the film live up to the hype?

使い方： hype around something (The hype around the upcoming concert is growing.)

類義語： buzz, excitement

よく使う表現： build hype, hype around something, prelaunch hype

大々的に宣伝する、持ち上げる

とてもわくわくするものや素晴らしいものとして、大々的に宣伝する。

やさしい英語で： To advertise something a lot and make it sound very exciting or impressive.

• They hype every new product.
• The studio hyped the film on social media.
• Why are critics hyping this band so much?

使い方： hype someone/something up (The company hyped up its new phone for months.)

類義語： promote, publicize, talk up

反対語： downplay

よく使う表現： hype a product, hype something up, hype an album