trump up

inventer, fabriquer de toutes pièces

Inventer une accusation, un motif ou une preuve sans fondement, généralement pour nuire à quelqu'un.

En anglais simple : To invent a false accusation, reason, or piece of evidence, usually to cause trouble for someone.

• They trumped up charges against him.
• She trumped up an excuse to cancel the meeting.
• Did the police trump up the evidence?

Comment l'utiliser : trump something up (They needed an excuse, so they trumped one up.)

Synonymes : fabricate, invent, make up

Expressions courantes : trump up charges, trump up an excuse, trump up evidence

promouvoir, faire de la publicité pour

Attirer fortement l'attention sur un produit pour donner envie de l'acheter.

En anglais simple : To draw a lot of attention to a product so that people want to buy it.

• They trump up every new product.
• The company trumped up its latest phone with a huge advertising campaign.
• Why trump up a product that customers already love?

Comment l'utiliser : trump something up (The agency trumped the product up before its launch.)

Synonymes : hype, promote, publicize

Contraires : downplay

Expressions courantes : trump up a product, trump up something